One of the first recipes I developed on my own after making the switch to a pure vegetarian diet was a veganized version of my mother's famous carrot cake, in cupcake form. Since then, my carrot cake cupcakes have been a constant hit with friends and family.

In March of 2010, prompted by the interest of a popular local restaurant in adding my little carrot cakes to their menu, I made the decision to pursue making a small business out of selling them, and founded Sweeties New York Pastry Co.

Sweeties is a Brooklyn wholesale, home-based bakery with plans to grow into a brick and mortar store one day. Sweeties cupcakes come in Mini and Jumbo sizes, and two flavors: Carrot with "Cream Cheese" Frosting and Banana with Peanut Butter Frosting. Seasonal Sweeties Spiced Pumpkin Cupcakes with Maple Bourbon Buttercream Frosting are available throughout the fall months. Basic, super-moist vegan chocolate and vanilla cupcakes are also available upon request.

Sweeties were available to the public monthly at the Greenpoint Food Market in my neighborhood of Greenpoint, Brooklyn until the market's untimely demise in July of 2010. For now Sweeties are no longer available.

To learn more about Sweeties, you can contact me (Alyssa) at sweetiesnyc [at] gmail.com or visit the Sweeties blog at www.sweetiesnyc.blogspot.com. A review of Sweeties cupcakes can be seen on SuperVegan.